ChatGPT Ads reaches 89 countries: how to buy and who sees them
ChatGPT Ads adds 26 countries for a total of 89. How to buy, who sees the ads, and what the 100,000 businesses figure means.
ChatGPT Ads is no longer a small pilot: more than 100,000 businesses have run campaigns inside ChatGPT, and on October 21, 2026 OpenAI opened ads to 26 more countries, for a total of 89. You can buy through a technology partner or by yourself in Ads Manager, and only ChatGPT Free and Go users see the ads.
What changed with ChatGPT Ads
Where your customer asks questions, someone is already buying their attention. With this expansion OpenAI adds 26 countries, including Latin American countries like Argentina, Chile, Colombia and Peru. Instead of waiting for an AI to mention you, you can now pay to show up.
Two ways to buy
- Through a technology partner. A provider handles buying the ads for you.
- By yourself, in Ads Manager. Self-serve inside OpenAI's panel.
Self-serve depends on OpenAI's list of countries, so check that yours is included before planning a campaign.
Who sees the ads and who never will
Only ChatGPT Free and Go users see them. Plus, Pro and Enterprise users do not see ads. That defines who you reach: your audience in ChatGPT is the free and Go plan users.
How to read the 100,000 businesses figure
The 100,000 is a cumulative figure since launch, not businesses active today. It is a signal of adoption, not a measure of how many are still advertising. And the Ads Manager panel shown in the video is a simulation, not the real interface.
How to apply it in your business?
- Confirm your country on OpenAI's list before spending time on setup.
- Pick your buying route: a technology partner if you don't want to run it, or Ads Manager if you'd rather do it yourself.
- Think about your audience: only Free and Go users see it; don't expect to reach people on Plus, Pro or Enterprise.
- Read the figure carefully: 100,000 is cumulative, not a benchmark for results.
If you're deciding which AI to buy for your team, read the full breakdown of ChatGPT, Claude or Gemini price per person.
Frequently asked questions
How many countries have ChatGPT Ads?
With the October 21, 2026 expansion, which adds 26 countries, there are 89 in total.
How do you buy ChatGPT Ads?
Through a technology partner or by yourself in Ads Manager.
Who sees the ads?
Only people using ChatGPT Free or Go. Plus, Pro and Enterprise do not see ads.
Are there ads in Latin American countries?
Yes: the expansion adds Latin American countries like Argentina, Chile, Colombia and Peru.
Are the 100,000 businesses still advertising today?
Not necessarily. It is a cumulative figure since launch, not businesses active today.
Conclusion
ChatGPT Ads has stopped being an experiment: 89 countries, two ways to buy and an audience limited to Free and Go users. Before investing, confirm your country, decide your buying route and treat the 100,000 businesses figure as cumulative. Sources: OpenAI, "ChatGPT Ads expands to 26 new countries" and PPC Land (October 21, 2026).